It has become a routine: rumors and speculations lead up to an Apple event wherein the company introduces products that "fail expectations" but go on to sell out and make huge profits. But why does this happen like clockwork, year after year?
To be sure, part of it comes from market speculators who make money from AAPL price swings, but the inability or unwillingness of analysts and pundits to understand how Apple works is the more likely reason.
Insightful analysis of AAPL business model
